LOGODESIGN ANY SHAPE

Logos are getting dynamic – they show variable messages – they get more flexible in communication. The first step in this direction is done by Deutsche Telekom AG with the digital version of their „T“ logo. This “retrofit” logo with an overall height of 5m was installed on top of the roof of the company’s headquarters.
The special highlight: The magenta coloured surface of the „T“ logo and the four digits are each of them a digital LED-Wall on which animated content can be displayed. By means of ledTec.flex customers are in the position to equip every form and size. Altogether the „T“ logo consists of 84 light foils cut in “T”-shape with more than 11.000 LED spots. These spots are controlled as one screen by an appropriate video technology.

Another crucial advantage of the LightnTec foil is that the screen surface is not getting black in case that no content is displayed on the monitor, as the surface of the foils is coloured in Telekom #loveMagenta. „This project is a perfect proof of LightnTec’s claim: anySize – anyShape – anyPlace“.

The concept for the application of dynamic logos was developed by the agency MetaDesign GmbH. Thereby the aim is being pursued to add one more parameter to the classical ones “light, shape and colour”: dynamism.

Project:  Dynamic outdoor logo, 26 sqms
Product: ledTecflex p37
Overall weight: 65 kgs
Numbers of LED Pixel: 24,000 RGB LED
Location: Bonn