Add-on  ·  AI traffic detection

motionTec.Sens

Cameras watch the traffic in front of the display. An AI controller decides, in real time, whether it is moving or standing still. The content only changes when it is safe to look at.

Live simulation

Watch the screen decide.

The logic below is the one running on site, simplified. Traffic moves, the picture holds. Traffic stops, the content plays. Take the controls and force it either way.

Traffic
HOLD IP CAMERAS MOVING TRAFFIC
01  IP cameras
Capturing
Two streams at the display
02  AI controller
Moving traffic
Edge device, real-time analysis
03  Media controller
Image change paused
Last command UDP: STOP

Simulation for illustration. Thresholds and timings are configured per location.

What it is

Not a screen. The judgement behind one.

motionTec.Sens is an add-on for a LightnTec LED installation. Two IP cameras at the display feed an AI edge controller. The controller classifies the traffic in front of the screen in real time and sends UDP commands to the media controller. Your playlist does the rest.

The display does not change. Same foil, same frame, same content workflow. What changes is when the content is allowed to move.

01

Specified as an option

Added to a LightnTec installation at project level, on a new build or as a retrofit.

02

Nothing is recorded

Classification runs on the edge controller at the display. No footage is stored and none is transmitted.

03

Your playlist stays yours

motionTec.Sens does not author content. It only controls when the playlist advances.

How it works

Four components. One decision, made continuously.

01 IP cameras Capture at the display 02 Switch & router Network, TCP/IP 03 AI controller Edge device, real time UDP 04 Media controller Playback, UDP-driven Moving → hold the image Stationary → play & advance
Network (TCP/IP)UDP commands (control)
1

Capture

Two IP cameras mounted at the display observe the traffic in front of it.

2

Classify

The AI controller analyses the traffic flow continuously and sorts it into moving or stationary.

3

Command

On every change of state the controller sends a UDP command to the media controller.

4

Play

The media controller holds the current image, or releases the playlist and lets it advance.

No footage is stored. No footage is transmitted. The cameras feed the edge controller on site, and the only thing that leaves it is a decision: moving, or stationary.

Why it matters

A screen that knows when not to move.

01

Built around the driver

Movement is what pulls the eye. While traffic is flowing the picture stands still, so the display is not competing with the road.

02

A better case for the site

Roadside digital advertising is judged on driver distraction. A display that demonstrably holds its image in moving traffic is an easier conversation with a landlord or an authority.

03

Attention that counts

A driver at a standstill has seconds to spare. The content plays for the people who can actually watch it.

In operation

Düsseldorf. 65 m² above moving traffic.

LightnTec built a dynamic outdoor banner in Düsseldorf on LEDtecFlex™ | P8 Banner and integrated AI traffic detection, so the content changes only when vehicles are stationary. Full-scale advertising impact, without adding movement to a moving road.

65

m² video area

6 000

nit brightness

390

kg total weight

P8

LEDtecFlex™ Banner

The LightnTec LED banner installation in Düsseldorf Second view of the Düsseldorf LED banner installation

See the full project →

What a system includes

Four boxes, one cable run, no new screen.

01

IP cameras

Two units mounted at the display, aimed at the traffic in front of it.

02

Network

Switch and router linking the cameras to the controller over TCP/IP.

03

AI edge controller

The analysis unit. Classifies the traffic flow and issues the commands.

04

Media controller

Plays the content and reacts to the commands. BrightSign in the reference build.

Put it in front of your traffic.

Tell us the site, the display size and the road it faces. We will tell you what motionTec.Sens needs there.

motionTec.Sens is an optional add-on for LightnTec LED installations. The on-screen simulation is illustrative. System scope, camera positions, classification thresholds and switching times are defined per location. Internet connectivity at the site is to be provided by the customer.